The goal when creating a customer is to give your customers an unexpectedly positive experience that keeps you and your product at the top of their mind.
Your goal is to have frequent interactions with the customer, so when the time arrives for them to purchase your product again, they will think about you and your business first.
By doing this you start to add value to them that your competitors aren’t doing. This value is often the point of difference that sets you apart and stops your competitors moving in on your key customers. Continue reading “Ten Keys to Customer Loyalty”