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Category: Calgary Business Owners

Ten Keys to Customer Loyalty

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Young couple agree to the dealThe goal when creating a customer is to give your customers an unexpectedly positive experience that keeps you and your product at the top of their mind.

Your goal is to have frequent interactions with the customer, so when the time arrives for them to purchase your product again, they will think about you and your business first.

By doing this you start to add value to them that your competitors aren’t doing. This value is often the point of difference that sets you apart and stops your competitors moving in on your key customers. Continue reading “Ten Keys to Customer Loyalty”

Your Most Precious Resource is Time – Use it Well

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Most precious resource

If you ask a business owner what their most precious resource is, they’ll usually give one of a few answers. Money is the most common, while others say their employees, community, or family. What is less stated is the one resource that can never be replenished or gained back – time. Once you waste your time with something, you can never get it back again. Some busier business owners understand this, but newer ones haven’t yet learned how to utilize their time effectively.

Business owners that don’t have enough time to do things usually have the same problems: they don’t delegate tasks well, they don’t prioritize tasks, and/or they aren’t well-organized in their day-to-day life. These issues are as simple to fix as they are common; most of the time, you only need to make a slight change in how you accomplish or go about completing certain tasks in order to squeeze more productivity in the time that you use. Continue reading “Your Most Precious Resource is Time – Use it Well”

How to Delegate Effectively

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How to Delegate

How to delegate effectively means understanding that delegating tasks and authority is a defining aspect of being a boss, yet personal experience has likely shown you that it’s a skill that many managers lack. Whether it’s a lack of delegation, too much delegation, micromanaging, or putting the wrong people in the wrong places, a failure to properly assign tasks to people can result in a dysfunctional workplace. As the boss of your own workplace, you’ll be responsible for deciding who goes where and who does what. Much of your workplace’s productivity and morale will depend on your ability to not just lead but lead well. Continue reading “How to Delegate Effectively”

11 Ways to Strengthen Concentration

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The ability to focus is a skill – it is not innate. Why do we sometimes have such trouble concentrating?  Distractions as well as the mind and our attitude have a huge impact on our mental stamina to complete a task.
Concentration is the key to economic results
Here are 11 ways to strengthen concentration, even under difficult circumstances: Continue reading “11 Ways to Strengthen Concentration”

Creating Above and Beyond Customer Experiences

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Customer Service is a sector that should be a priority for improvement and investment. Adequate is not enough anymore and to create a memorable experience a business needs to go “above and beyond” in their method of service. The 2015 Global State of Multichannel Customer Service Report states that 60% of customers have higher expectations for customer service than the year before. Exceeding expectations for your customers can start by practicing the following:

Have a Conversation

A conversational approach creates a much more memorable experience than a transactional approach.  Starting a conversation can build a relationship and make waiting times go by faster. Reaching out to your customers and ask them about their day, recent family adventures or even their pets. Learning as much about a person can help you help them in the future.

Watch Your Competition

Keeping tabs on your competition, their strategies and their processes is a great way to provide a custom service experience on your side. What can you do to make their visit different from other businesses? By going above and beyond with your service it can show just how “average” the competition is. Continue reading “Creating Above and Beyond Customer Experiences”

What Does It Mean to Be Customer Centered?

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What Does It Mean to Be Customer Centered?

Did you know that some of the most successful companies in the world run a customer centred approach? A recent article was published highlighting the top ten companies rated by J.D. Power.  They range from automotive, to finance to insurance; but they all have one main similarity, and that is that they are customer centered. A customer focus is one of the main factors in business success. So what does it actually mean to be customer centered, and how do you know businesses are following through in the process?

A Customer-Centered Business:

Listens to Their Customers

They get to know their customers, understand their needs and then act on it. TD Bank is a great example of this.  One of the reasons they have landed the first in overall customer satisfaction on J.D. Power’s annual Canadian Retail Banking Satisfaction study for the last 10 years is that they listen to their customers. They have launched marketing campaigns such as #TDThanksYou which gave away big ticket items to customers, to simply ensure that systems like their online banking system, are in tune with what customers are asking for. They listened and they delivered. Continue reading “What Does It Mean to Be Customer Centered?”

Customer Service on Twitter

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Did you know that you can use Twitter to connect with your customers and provide customer service? With over 99% of brands on Twitter having a reason to stand out is key. A customer service strategy that uses Twitter as a customer service portal is a great way of connecting with your customers and catching inquiries on the spot.

Some brands even have a customer support system already in place on Twitter. Companies such as Nike have a support handle which is a separate account, just for customer inquiries. Any tweet to this account is handled by the customer support team and responses are seen quickly. Not only does this make things easier for Nike, but the account also has over 465K tweets. Continue reading “Customer Service on Twitter”

Hiring an Excellent Customer Service Team

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Great customer service in Calgary is essential for a business’s reputation and company image. One poor customer service experience can turn people away indefinitely from your business, whereas excellent customer service is often remembered above and beyond any other aspect of the company.

It’s all about people and that starts with hiring the right ones! If you have a great customer service team you can run your day to day business knowing that your customers will be taken care of properly without affecting your bottom line. It is not always an easy job and can put employees in difficult situations. Some of the skills and characteristics to look for when interviewing a customer service candidate would be: Continue reading “Hiring an Excellent Customer Service Team”

Reducing Customer Response Times

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Do you start to wonder if your email hasn’t been responded to within a few hours?

In today’s world where most communication is done through technology, we have been spoiled by quick response times. The response time refers to the time it takes a customer service representative to make the first point of contact after an inquiry is made. Even if you cannot resolve the issue at the first point of contact, acknowledging them in any way keeps the customer focused with you.

“A survey by Nielsen shows that 33% of customers’ would still recommend a brand that was quick to reply, even if the response was not complete.”

Does your company track response times and monitor? The average first response time can be calculated by taking the total of all response times and dividing it by the number of cases that you resolved. By knowing what your response times you can ensure that your company continues to increase efficiency by decreasing the rate over a period of time. If you have said that you will respond in a certain amount of time it is critical that you hold yourself accountable to those times. Continue reading “Reducing Customer Response Times”

Motivating Employees To Provide Great Customer Service

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You have your customer service dream team now, but how do you motivate them to do the best that they can do? Although an employee may know about the best customer service practices and can run the daily tasks associated with their position getting them to go above and beyond to really wow a customer can take some motivation.

Did you know that 55% of customers will pay more to go with a company that will provide a better customer experience? It is still the number one factor in building trust with the company and the reason why you should invest in your customer service team.

We all know that monetary motivators such as cash bonuses are a great incentive for a team to perform better; but how do you go beyond these types of incentives to really keep a motivated team doing the best job that they can do? Continue reading “Motivating Employees To Provide Great Customer Service”

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