Brands have evolved to become both the identity of the product that you wish to sell and the essence of what your customers want to buy. A brand is not simply a product offering; in fact, it signifies quality, service, and reliability. A solid brand has a story to tell of its own, one that makes its captive audience loyal to it forever. What all great brands have in common is an amazing story and a unifying statement that tells customers everything they need to know about it. When a customer hears that statement, they will know exactly what the brand will do for them. Continue reading “Selling A Brand By Using The Right Branding Statement”
Public relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood.
So, what are public relations? Well, it’s basically an effort to influence the public or target demographic in some way. This could mean drafting a press release, pitching media or coordinating media outreach for an event.
The key to an effective PR campaign is understanding what IS a story and what is not a story. This can be a tricky task if you have no experience working with media. But there are a few guidelines that, if followed, may help you better how to navigate these muddy waters. Continue reading “Public Relations: A Necessary Tool in Your Marketing Kit”
Starting a business is the easiest thing that you can do. Running it successfully is the hard part. If you are business minded and have the finances to support the opening and execution of a business plan, you are well-positioned to set your business up for future success. The hard part, however, is consistently increasing sales and making sure that your customers return to you for their particular needs.
Moreover, when it comes to sales, the success of a business isn’t only about increasing them. You want to benefit from a rise in profits – after all, an increase in sales is meaningless if you aren’t actually generating money after your expenses are taken into consideration. Do you want to know how to increase sales? The following tips in this article will help you get started on the path to greater profitability. Continue reading “Helpful Strategies to Meaningfully Increase Sales at Your Store”
The business world thrives off of communication. In many instances, the failure of a business can be traced back to a lack of communication between its different divisions, and an inability to execute its mission effectively. Businesses, small or big, need to find an effective option when it comes to communicating with different levels of management. A popular format that many businesses are turning to is video-conferencing.
Video conferencing has been a staple of the corporate since the 1980s, and its use has slowly perfused into the small business across America. If you are convinced that video-conferencing is right for you, the reasons below will help persuade you to make the switch. Continue reading “Top Three Advantages of Video-Conferencing”
There’s nothing wrong with generating publicity in the traditional way. Advertisements through analog and digital media continue to be popular because they still work really effectively. However, if you really want to get people talking about your business, you’ll have to be a bit more creative. Think back to the last time you saw a small business’ name in the media. What generated that attention? How did it spread? And perhaps most importantly of all: how much do you think they paid for that attention?
Guerrilla marketing, as it is often known, consists of promotions that are deliberately unconventional and out-of-the-box in their approach. For example, opening art installations with a theme relevant to what you’re selling, starting a viral meme on social media, or implementing a policy that is unique and eye-catching (such as a 15-dollar minimum wage for your employees) can serve as a means of getting people to pay attention to you with very little cost investment on your end. Or, you can still achieve that same effect if you’re willing to spend a little money on an unorthodox medium of advertisement. Continue reading “Generating Publicity With Guerrilla Marketing”
For many people, the hardest part of getting good at anything is consistently repeating and practicing a certain task until they are good at it. For others, just getting started is really difficult in and of itself. It’s easy to admire skilled musicians and artists for what they can produce, but what you don’t see is the years of practice, hard work, and mistakes that led to their mastery. Because of that, many people fail to realize their true potential – they are unable to chart out a clear path towards realizing the goal they have in mind. They want results but have no way of achieving them.
What do you hope to achieve in the future? Do you want to learn how to play an instrument? Do you want to learn how to speak a foreign language? Do you want to educate yourself in a demanding yet rewarding field? Now ask yourself why you haven’t done it yet. Most people give themselves the same kinds of excuses year after year: it’s too difficult. They don’t know how to get started. They don’t have a natural talent that other people have. They don’t have enough time in their day. Continue reading “Begin Your Journey Towards Mastering Anything”
It is the dream of most entrepreneurs to hear that their business has become the “next big thing” in the eyes of its customers. For most business owners, this is the single driving force behind everything that they do. All of the long work weeks, sleepless nights, stress-filled days, and agonizing decision-making are to make their dream become reality.
Unfortunately, reality does not typically work like that. In order to have your very own small business success story, one must put in a lot of effort, time, hard work, and dedication. However, you need to do so much more than that. A common element in small business success stories is that the owners did more than just put in long workweeks. There are key elements which play a very important role in helping one achieve their very own success story, and you would be doing yourself a disservice by disregarding them. Continue reading “Which Key Elements Are Present in Every Small Business Success Story”
How you conduct yourself in the business world has real-world ramifications on how potential customers perceive you. Large corporations collectively spend billions of dollars curating an image that encourages people to spend their hard-earned money on what they’re selling. With the emergence of social media over the past twenty years, even local and independent businesses take advantage of the exposure they get. While you can put out slick ads and videos to raise awareness of your brand, ultimately the way you conduct yourself and the values you embrace will be the deciding factor for many people. Continue reading “Fostering a Positive Business Image and Culture”
The goal when creating a customer is to give your customers an unexpectedly positive experience that keeps you and your product at the top of their mind.
Your goal is to have frequent interactions with the customer, so when the time arrives for them to purchase your product again, they will think about you and your business first.
By doing this you start to add value to them that your competitors aren’t doing. This value is often the point of difference that sets you apart and stops your competitors moving in on your key customers. Continue reading “Ten Keys to Customer Loyalty”
The word “leader” often conjures up an image of a driven, successful, almost super-human person who has the power to shape the world around them with their ample amounts of charisma, work ethic, intelligence, and powers of persuasion. Leaders are looked up to in times of crisis, and they are counted on to keep a level head in any situation. This status sometimes lends an air of invulnerability to these people; they are sometimes seen as not possessing human flaws and emotions. That cannot be further from the truth – no matter how confident and head-strong leaders can seem, they feel the same fears, indecisiveness, and insecurities we do. They may put on a facade of invincibility, but they are just as human as you and me. Continue reading “True Leaders Are Not Invincible”