How you conduct yourself in the business world has real-world ramifications on how potential customers perceive you. Large corporations collectively spend billions of dollars curating an image that encourages people to spend their hard-earned money on what they’re selling. With the emergence of social media over the past twenty years, even local and independent businesses take advantage of the exposure they get. While you can put out slick ads and videos to raise awareness of your brand, ultimately the way you conduct yourself and the values you embrace will be the deciding factor for many people. Continue reading “Fostering a Positive Business Image and Culture”
The word “leader” often conjures up an image of a driven, successful, almost super-human person who has the power to shape the world around them with their ample amounts of charisma, work ethic, intelligence, and powers of persuasion. Leaders are looked up to in times of crisis, and they are counted on to keep a level head in any situation. This status sometimes lends an air of invulnerability to these people; they are sometimes seen as not possessing human flaws and emotions. That cannot be further from the truth – no matter how confident and head-strong leaders can seem, they feel the same fears, indecisiveness, and insecurities we do. They may put on a facade of invincibility, but they are just as human as you and me. Continue reading “True Leaders Are Not Invincible”
If you ask a business owner what their most precious resource is, they’ll usually give one of a few answers. Money is the most common, while others say their employees, community, or family. What is less stated is the one resource that can never be replenished or gained back – time. Once you waste your time with something, you can never get it back again. Some busier business owners understand this, but newer ones haven’t yet learned how to utilize their time effectively.
Business owners that don’t have enough time to do things usually have the same problems: they don’t delegate tasks well, they don’t prioritize tasks, and/or they aren’t well-organized in their day-to-day life. These issues are as simple to fix as they are common; most of the time, you only need to make a slight change in how you accomplish or go about completing certain tasks in order to squeeze more productivity in the time that you use. Continue reading “Your Most Precious Resource is Time – Use it Well”
Are your employees just as happy as your customers? When we think of profits we usually associate them with our customers and while they are the mainstream of revenue employees are a major factor when it comes to increasing profits. Focus and invest time into ensuring your customer service team are truly happy with their job and their workplace. Fostering an environment that allows the customer service team to enjoy what they do and excel will translate into a stronger and happier team who want to fulfil customer needs. The quality of life that is provided to employees is one of the greatest factors in how they decide to interact with customers. Continue reading “Happy Employees Leads to Higher Profits”
Hearing is involuntary, but listening is an acquired skill. Listening involves more than noticing noise emitting from a mouth. Simply not listening properly can waste valuable resources and lead to lost customers. It is especially important in small business where some people wear multiple hats, are chasing deadlines, and moving and speaking fast that their listening is a core competency. Actively learning about listening is the key to keeping customer service levels at their best. Continue reading “Practicing Active Listening With Your Customers”