Tag: target market

There’s nothing wrong with generating publicity in the traditional way. Advertisements through analog and digital media continue to be popular because they still work really effectively. However, if you really want to get people talking about your business, you’ll have to be a bit more creative. Think back to the last time you saw a small business’ name in the media. What generated that attention? How did it spread? And perhaps most importantly of all: how much do you think they paid for that attention?

Guerrilla marketing, as it is often known, consists of promotions that are deliberately unconventional and out-of-the-box in their approach. For example, opening art installations with a theme relevant to what you’re selling, starting a viral meme on social media, or implementing a policy that is unique and eye-catching (such as a 15-dollar minimum wage for your employees) can serve as a means of getting people to pay attention to you with very little cost investment on your end. Or, you can still achieve that same effect if you’re willing to spend a little money on an unorthodox medium of advertisement. Continue reading “Generating Publicity With Guerrilla Marketing”