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Category: team training

Public Relations: A Necessary Tool in Your Marketing Kit

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Interviewing businessman or politician, press conferencePublic relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood.

So, what are public relations? Well, it’s basically an effort to influence the public or target demographic in some way. This could mean drafting a press release, pitching media or coordinating media outreach for an event.

The key to an effective PR campaign is understanding what IS a story and what is not a story. This can be a tricky task if you have no experience working with media. But there are a few guidelines that, if followed, may help you better how to navigate these muddy waters. Continue reading “Public Relations: A Necessary Tool in Your Marketing Kit”

Helpful Strategies to Meaningfully Increase Sales at Your Store

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Conversion Rate Optimization ToolStarting a business is the easiest thing that you can do. Running it successfully is the hard part. If you are business minded and have the finances to support the opening and execution of a business plan, you are well-positioned to set your business up for future success. The hard part, however, is consistently increasing sales and making sure that your customers return to you for their particular needs.

Moreover, when it comes to sales, the success of a business isn’t only about increasing them. You want to benefit from a rise in profits – after all, an increase in sales is meaningless if you aren’t actually generating money after your expenses are taken into consideration. Do you want to know how to increase sales? The following tips in this article will help you get started on the path to greater profitability. Continue reading “Helpful Strategies to Meaningfully Increase Sales at Your Store”

Top Three Advantages of Video-Conferencing

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Businessman video confrencing with colleguesThe business world thrives off of communication. In many instances, the failure of a business can be traced back to a lack of communication between its different divisions, and an inability to execute its mission effectively. Businesses, small or big, need to find an effective option when it comes to communicating with different levels of management. A popular format that many businesses are turning to is video-conferencing.

Video conferencing has been a staple of the corporate since the 1980s, and its use has slowly perfused into the small business across America. If you are convinced that video-conferencing is right for you, the reasons below will help persuade you to make the switch. Continue reading “Top Three Advantages of Video-Conferencing”

Fostering a Positive Business Image and Culture

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Humor at the meetingHow you conduct yourself in the business world has real-world ramifications on how potential customers perceive you. Large corporations collectively spend billions of dollars curating an image that encourages people to spend their hard-earned money on what they’re selling. With the emergence of social media over the past twenty years, even local and independent businesses take advantage of the exposure they get. While you can put out slick ads and videos to raise awareness of your brand, ultimately the way you conduct yourself and the values you embrace will be the deciding factor for many people. Continue reading “Fostering a Positive Business Image and Culture”

True Leaders Are Not Invincible

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True LeadersThe word “leader” often conjures up an image of a driven, successful, almost super-human person who has the power to shape the world around them with their ample amounts of charisma, work ethic, intelligence, and powers of persuasion. Leaders are looked up to in times of crisis, and they are counted on to keep a level head in any situation. This status sometimes lends an air of invulnerability to these people; they are sometimes seen as not possessing human flaws and emotions. That cannot be further from the truth – no matter how confident and head-strong leaders can seem, they feel the same fears, indecisiveness, and insecurities we do. They may put on a facade of invincibility, but they are just as human as you and me. Continue reading “True Leaders Are Not Invincible”

Your Most Precious Resource is Time – Use it Well

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Most precious resource

If you ask a business owner what their most precious resource is, they’ll usually give one of a few answers. Money is the most common, while others say their employees, community, or family. What is less stated is the one resource that can never be replenished or gained back – time. Once you waste your time with something, you can never get it back again. Some busier business owners understand this, but newer ones haven’t yet learned how to utilize their time effectively.

Business owners that don’t have enough time to do things usually have the same problems: they don’t delegate tasks well, they don’t prioritize tasks, and/or they aren’t well-organized in their day-to-day life. These issues are as simple to fix as they are common; most of the time, you only need to make a slight change in how you accomplish or go about completing certain tasks in order to squeeze more productivity in the time that you use. Continue reading “Your Most Precious Resource is Time – Use it Well”

How to Delegate Effectively

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How to Delegate

How to delegate effectively means understanding that delegating tasks and authority is a defining aspect of being a boss, yet personal experience has likely shown you that it’s a skill that many managers lack. Whether it’s a lack of delegation, too much delegation, micromanaging, or putting the wrong people in the wrong places, a failure to properly assign tasks to people can result in a dysfunctional workplace. As the boss of your own workplace, you’ll be responsible for deciding who goes where and who does what. Much of your workplace’s productivity and morale will depend on your ability to not just lead but lead well. Continue reading “How to Delegate Effectively”

Create an Excellent Customer Interaction Experience

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Customer Interactions are one of the most crucial components of the customer service experience. Overall customer service skills are crucial for any team; however, excellent customer interactions can set your business apart from the competition. To stay competitive in this city a Calgary company must continually work to keep a strong customer base and here are just a few key factors in maintaining that strength:

Customer Service Continue reading “Create an Excellent Customer Interaction Experience”

6 Ways to Persuade Your Audience to Buy

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Buy NowWhen appearing on radio or television, it’s vital that you maximize the opportunity to connect with your target market. The following are six ways to engage your audience in a meaningful way: Continue reading “6 Ways to Persuade Your Audience to Buy”

Practicing Active Listening With Your Customers

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Practice active listening

Hearing is involuntary, but listening is an acquired skill. Listening involves more than noticing noise emitting from a mouth. Simply not listening properly can waste valuable resources and lead to lost customers.  It is especially important in small business where some people wear multiple hats, are chasing deadlines, and moving and speaking fast that their listening is a core competency. Actively learning about listening is the key to keeping customer service levels at their best. Continue reading “Practicing Active Listening With Your Customers”

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