Brands have evolved to become both the identity of the product that you wish to sell and the essence of what your customers want to buy. A brand is not simply a product offering; in fact, it signifies quality, service, and reliability. A solid brand has a story to tell of its own, one that makes its captive audience loyal to it forever. What all great brands have in common is an amazing story and a unifying statement that tells customers everything they need to know about it. When a customer hears that statement, they will know exactly what the brand will do for them. Continue reading “Selling A Brand By Using The Right Branding Statement”
Public relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood.
So, what are public relations? Well, it’s basically an effort to influence the public or target demographic in some way. This could mean drafting a press release, pitching media or coordinating media outreach for an event.
The key to an effective PR campaign is understanding what IS a story and what is not a story. This can be a tricky task if you have no experience working with media. But there are a few guidelines that, if followed, may help you better how to navigate these muddy waters. Continue reading “Public Relations: A Necessary Tool in Your Marketing Kit”
Starting a business is the easiest thing that you can do. Running it successfully is the hard part. If you are business minded and have the finances to support the opening and execution of a business plan, you are well-positioned to set your business up for future success. The hard part, however, is consistently increasing sales and making sure that your customers return to you for their particular needs.
Moreover, when it comes to sales, the success of a business isn’t only about increasing them. You want to benefit from a rise in profits – after all, an increase in sales is meaningless if you aren’t actually generating money after your expenses are taken into consideration. Do you want to know how to increase sales? The following tips in this article will help you get started on the path to greater profitability. Continue reading “Helpful Strategies to Meaningfully Increase Sales at Your Store”
There’s nothing wrong with generating publicity in the traditional way. Advertisements through analog and digital media continue to be popular because they still work really effectively. However, if you really want to get people talking about your business, you’ll have to be a bit more creative. Think back to the last time you saw a small business’ name in the media. What generated that attention? How did it spread? And perhaps most importantly of all: how much do you think they paid for that attention?
Guerrilla marketing, as it is often known, consists of promotions that are deliberately unconventional and out-of-the-box in their approach. For example, opening art installations with a theme relevant to what you’re selling, starting a viral meme on social media, or implementing a policy that is unique and eye-catching (such as a 15-dollar minimum wage for your employees) can serve as a means of getting people to pay attention to you with very little cost investment on your end. Or, you can still achieve that same effect if you’re willing to spend a little money on an unorthodox medium of advertisement. Continue reading “Generating Publicity With Guerrilla Marketing”