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Category: Entrepreneurs

Public Relations: A Necessary Tool in Your Marketing Kit

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Interviewing businessman or politician, press conferencePublic relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood.

So, what are public relations? Well, it’s basically an effort to influence the public or target demographic in some way. This could mean drafting a press release, pitching media or coordinating media outreach for an event.

The key to an effective PR campaign is understanding what IS a story and what is not a story. This can be a tricky task if you have no experience working with media. But there are a few guidelines that, if followed, may help you better how to navigate these muddy waters. Continue reading “Public Relations: A Necessary Tool in Your Marketing Kit”

Helpful Strategies to Meaningfully Increase Sales at Your Store

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Conversion Rate Optimization ToolStarting a business is the easiest thing that you can do. Running it successfully is the hard part. If you are business minded and have the finances to support the opening and execution of a business plan, you are well-positioned to set your business up for future success. The hard part, however, is consistently increasing sales and making sure that your customers return to you for their particular needs.

Moreover, when it comes to sales, the success of a business isn’t only about increasing them. You want to benefit from a rise in profits – after all, an increase in sales is meaningless if you aren’t actually generating money after your expenses are taken into consideration. Do you want to know how to increase sales? The following tips in this article will help you get started on the path to greater profitability. Continue reading “Helpful Strategies to Meaningfully Increase Sales at Your Store”

Top Three Advantages of Video-Conferencing

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Businessman video confrencing with colleguesThe business world thrives off of communication. In many instances, the failure of a business can be traced back to a lack of communication between its different divisions, and an inability to execute its mission effectively. Businesses, small or big, need to find an effective option when it comes to communicating with different levels of management. A popular format that many businesses are turning to is video-conferencing.

Video conferencing has been a staple of the corporate since the 1980s, and its use has slowly perfused into the small business across America. If you are convinced that video-conferencing is right for you, the reasons below will help persuade you to make the switch. Continue reading “Top Three Advantages of Video-Conferencing”

Begin Your Journey Towards Mastering Anything

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For many people, the hardest part of getting good at anything is consistently repeating and practicing a certain task until they are good at it. For others, just getting started is really difficult in and of itself. It’s easy to admire skilled musicians and artists for what they can produce, but what you don’t see is the years of practice, hard work, and mistakes that led to their mastery. Because of that, many people fail to realize their true potential – they are unable to chart out a clear path towards realizing the goal they have in mind. They want results but have no way of achieving them.

What do you hope to achieve in the future? Do you want to learn how to play an instrument? Do you want to learn how to speak a foreign language? Do you want to educate yourself in a demanding yet rewarding field? Now ask yourself why you haven’t done it yet. Most people give themselves the same kinds of excuses year after year: it’s too difficult. They don’t know how to get started. They don’t have a natural talent that other people have. They don’t have enough time in their day. Continue reading “Begin Your Journey Towards Mastering Anything”

Common Cash Flow Problems and How to Remedy Them

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Past due billsAre you experiencing troubles with maintaining consistent cash flow in your business? If you are, you may find that you can’t pay your bills on time, and expenses are fast getting out of hand. Cash flow problems plague every small business owner at one point or another – it’s natural to go through the occasional rough patch. However, that doesn’t mean that these rough spots can’t leave lasting damage to your finances. To avoid letting these problems ruin you, here are few ways of improving your net cash flow.

Accept Credit Cards From Customers

You do not have to be a retailer to accept credit cards. Many small business owners make this mistake, and it can potentially cost you a lot of business. Consumers use credit cards to make a variety of purchases, and a lot of them don’t carry cash on them. When they use a credit card to pay for things, you will typically get the money in two to three days. While this can seem like a bit of drag at first, it will quickly remedy itself as the cash flows from these transactions pour in. Continue reading “Common Cash Flow Problems and How to Remedy Them”

Which Key Elements Are Present in Every Small Business Success Story

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People at a party talking to eachotherIt is the dream of most entrepreneurs to hear that their business has become the “next big thing” in the eyes of its customers. For most business owners, this is the single driving force behind everything that they do. All of the long work weeks, sleepless nights, stress-filled days, and agonizing decision-making are to make their dream become reality.

Unfortunately, reality does not typically work like that. In order to have your very own small business success story, one must put in a lot of effort, time, hard work, and dedication. However, you need to do so much more than that. A common element in small business success stories is that the owners did more than just put in long workweeks. There are key elements which play a very important role in helping one achieve their very own success story, and you would be doing yourself a disservice by disregarding them. Continue reading “Which Key Elements Are Present in Every Small Business Success Story”

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