Brands have evolved to become both the identity of the product that you wish to sell and the essence of what your customers want to buy. A brand is not simply a product offering; in fact, it signifies quality, service, and reliability. A solid brand has a story to tell of its own, one that makes its captive audience loyal to it forever. What all great brands have in common is an amazing story and a unifying statement that tells customers everything they need to know about it. When a customer hears that statement, they will know exactly what the brand will do for them. Continue reading “Selling A Brand By Using The Right Branding Statement”
Starting a business is the easiest thing that you can do. Running it successfully is the hard part. If you are business minded and have the finances to support the opening and execution of a business plan, you are well-positioned to set your business up for future success. The hard part, however, is consistently increasing sales and making sure that your customers return to you for their particular needs.
Moreover, when it comes to sales, the success of a business isn’t only about increasing them. You want to benefit from a rise in profits – after all, an increase in sales is meaningless if you aren’t actually generating money after your expenses are taken into consideration. Do you want to know how to increase sales? The following tips in this article will help you get started on the path to greater profitability. Continue reading “Helpful Strategies to Meaningfully Increase Sales at Your Store”
It is the dream of most entrepreneurs to hear that their business has become the “next big thing” in the eyes of its customers. For most business owners, this is the single driving force behind everything that they do. All of the long work weeks, sleepless nights, stress-filled days, and agonizing decision-making are to make their dream become reality.
Unfortunately, reality does not typically work like that. In order to have your very own small business success story, one must put in a lot of effort, time, hard work, and dedication. However, you need to do so much more than that. A common element in small business success stories is that the owners did more than just put in long workweeks. There are key elements which play a very important role in helping one achieve their very own success story, and you would be doing yourself a disservice by disregarding them. Continue reading “Which Key Elements Are Present in Every Small Business Success Story”
The goal when creating a customer is to give your customers an unexpectedly positive experience that keeps you and your product at the top of their mind.
Your goal is to have frequent interactions with the customer, so when the time arrives for them to purchase your product again, they will think about you and your business first.
By doing this you start to add value to them that your competitors aren’t doing. This value is often the point of difference that sets you apart and stops your competitors moving in on your key customers. Continue reading “Ten Keys to Customer Loyalty”
What Does It Mean to Be Customer Centered?
Did you know that some of the most successful companies in the world run a customer centred approach? A recent article was published highlighting the top ten companies rated by J.D. Power. They range from automotive, to finance to insurance; but they all have one main similarity, and that is that they are customer centered. A customer focus is one of the main factors in business success. So what does it actually mean to be customer centered, and how do you know businesses are following through in the process?
A Customer-Centered Business:
Listens to Their Customers
They get to know their customers, understand their needs and then act on it. TD Bank is a great example of this. One of the reasons they have landed the first in overall customer satisfaction on J.D. Power’s annual Canadian Retail Banking Satisfaction study for the last 10 years is that they listen to their customers. They have launched marketing campaigns such as #TDThanksYou which gave away big ticket items to customers, to simply ensure that systems like their online banking system, are in tune with what customers are asking for. They listened and they delivered. Continue reading “What Does It Mean to Be Customer Centered?”
Did you know that you can use Twitter to connect with your customers and provide customer service? With over 99% of brands on Twitter having a reason to stand out is key. A customer service strategy that uses Twitter as a customer service portal is a great way of connecting with your customers and catching inquiries on the spot.
Some brands even have a customer support system already in place on Twitter. Companies such as Nike have a support handle which is a separate account, just for customer inquiries. Any tweet to this account is handled by the customer support team and responses are seen quickly. Not only does this make things easier for Nike, but the account also has over 465K tweets. Continue reading “Customer Service on Twitter”
Great customer service in Calgary is essential for a business’s reputation and company image. One poor customer service experience can turn people away indefinitely from your business, whereas excellent customer service is often remembered above and beyond any other aspect of the company.
It’s all about people and that starts with hiring the right ones! If you have a great customer service team you can run your day to day business knowing that your customers will be taken care of properly without affecting your bottom line. It is not always an easy job and can put employees in difficult situations. Some of the skills and characteristics to look for when interviewing a customer service candidate would be: Continue reading “Hiring an Excellent Customer Service Team”
Over the years I have had the pleasure of coaching and teaching many businesses throughout Calgary and Western Canada how to get the best results possible. What some of you don’t know is that my clients also teach me every day. I have learned that you should:
- Do Business as Often as Possible with Your Customers
Although this sounds like a given, it is frequently forgotten. I have met dozens of business owners who want to grow sales, yet never invite past customers back or track the frequency of the business they have done with their past customers. Save time and money by tapping into the network you have already established. Continue reading “What My Customers Have Taught Me”
Customer Interactions are one of the most crucial components of the customer service experience. Overall customer service skills are crucial for any team; however, excellent customer interactions can set your business apart from the competition. To stay competitive in this city a Calgary company must continually work to keep a strong customer base and here are just a few key factors in maintaining that strength:
The customer service team is essentially the face of the company and the first and last impression that the client receives. It is important that there are appropriate actions to take when a customer has a problem that needs to be fixed. One method is allowing your team to take care of the details without requiring management to step in. If front line employees are equipped to manage customer inquiries immediately, your service reputation will increase and your team will feel empowered in their roles. Employee empowerment not only saves you time and resources, but it also builds a sense of confidence in your employees who are essentially one of the strongest aspects of your company!
Think about your own past customer service experiences. Have you heard one of these answers before?
“Sorry, that is not my department I cannot help”
“I will have to speak with my manager who will be in at a later time” Continue reading “Customer Service – Empowering Your Employees”